Packaging · Ballerina

client: Century Brands

year: 2026

Packaging, Creative Direction, Range Extension, Brand Protection

Ballerina has a long history and is one of those brands everyone instantly recognises.

Back in 2012, the brand underwent a redesign that refined its positioning, brand architecture and all the key guidelines needed for proper and consistent brand usage.

We were asked to work on the portfolio to create a more homogeneous product range, as well as to develop new product launches while fully respecting the newly established rules.

We have also been requested to work on local adaptations for Belgium, the Netherlands, Italy and Portugal.