PACKAGING - Cucal

client: Henkel

year: 2025

Brand Protection, Creative direction, Art direction, technical direction

Since 2008, we have partnered with Cucal as a trusted brand and packaging guardian, ensuring the consistency, impact, and evolution of its visual identity. Over the years, we have supported the brand in refining its design language, adapting its portfolio to new formats and innovations, and strengthening its shelf presence while preserving the distinctive cues that consumers instantly recognize. This long-term collaboration reflects our commitment to protecting and enhancing the essence of a brand that leads its category.