“Caring for an iconic brand like Micolor means honouring its legacy while shaping its future — protecting what people love, and elevating it for the next generation.”
Packaging · Micolor
client: Henkel
year: 2026
Packaging, laundry, clustered_packaging, Range_extension, brand_protection
Collaborating with Micolor is truly a source of pride for our team. Few brands in Spain carry such a strong emotional legacy—Micolor has been present in households for generations, becoming a symbol of colour care and trusted performance. Working with a brand so deeply rooted in consumers’ lives is both a responsibility and an honour.
At Avatar Design, we were entrusted with the complete redesign of the entire Micolor range. This meant reimagining every detail while respecting the equity built over decades. Our goal was to give the brand a renewed, contemporary expression—one that reflects today’s market while preserving the recognition and emotional connection that have made Micolor iconic.
The result is a unified, modernised identity that reinforces the essence of the brand and elevates the experience across all formats. For us, shaping the next chapter of such a beloved name is more than a project—it’s a privilege.