PACKAGING - Tatay Barra telescópica

client: Plásticos Tatay

year: 2025

Creative direction, Art direction, technical direction

Tatay, a leading brand in the development of home solutions with an extensive portfolio, places great importance on preserving its brand architecture. This commitment ensures that its identity remains strong, distinctive, and easily recognizable to consumers. By maintaining a consistent and coherent visual and conceptual framework, Tatay reinforces its position as a trusted reference in the market, delivering products that combine functionality, design, and sustainability. This strategic approach not only strengthens brand equity but also creates a seamless experience that resonates with modern lifestyles and evolving consumer expectations.