PACKAGING - Wipp Express

client: Henkel

year: 2025

Creative direction, Art direction, technical direction

We have developed the full adaptation of the new design across the entire Wipp Express range, ensuring a consistent, modernized visual identity for one of the leading brands in its category. This project involved meticulous alignment of structural, graphic, and packaging elements to maintain brand equity while elevating shelf impact and consumer recognition. The result is a refreshed portfolio that reinforces Wipp Express’s leadership and strengthens its presence in the market.

With every new design, Wipp Express doesn’t just evolve its look — it renews the feeling of care and energy that has defined the brand for generations.
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