Branding & Packaging - Bloom Range

client: Henkel

year: 2026

Creative Direction, Art Direction, Global brand, Brand Protection, Print coordination

When someone says Bloom at Avatar Design, the team doesn’t just think of the top‑selling insecticide brand in Spain — we think of something deeply personal.

Bloom was born over 60 years ago, and in many ways, it has been part of our lives for almost as long. Our journey with the brand began in 2009, the year Sara Lee sold it to Spotless Group, and continued in 2015 when Henkel acquired it. Since then, every restyling, every evolution, every new chapter has carried our imprint.

We’ve been there at every stage — protecting the essence of the brand, shaping its identity, and ensuring it grows while staying true to what consumers love. Over time, we’ve become the constant thread in its transformation, the keepers of its visual DNA.

Today, we can proudly say: we are the Bloom brand guardians.