Point of Sales - Bloom & Cucal Insecticides campaign

client: Henkel

year: 2026

Global campaign, Point of sales, Art Direction, Creative direction, technical direction

For almost 60 years, this brand has been leading the insecticides category — a legacy built on performance. Efficacy isn’t just part of its identity; it’s practically its second name. And now, the brand strengthens its role at home by reinforcing a broader concept: total protection for every living being in your space.

Efficacy and Protection become the two core pillars of this campaign — the values that define the brand’s past, present, and the way it continues to evolve.