Packaging - Dixan range

client: henkel

year: 2026

Packaging, Technical direction, Cluster adaptation, Laundry, FGMC

The laundry category is highly dynamic and intensely competitive, which makes it essential for leading brands to preserve a strong and unmistakable identity. Maintaining this brand’s visual and strategic consistency — even across constant promotional activity — becomes a key achievement.

With multiple formats across the range, our challenge was clear: apply varied yet impactful promotional messages while ensuring everything remained fully aligned with the brand’s core identity. The result is a harmonized system where every promo not only communicates effectively but also reinforces the brand’s presence and recognition.