branding & packaging - DRN
client: Perfumerías Druni
year: 2017-2022
Branding, Packaging, Brand protection, Private Label, FGMC
Druni, founded in Carlet (Valencia), now has more than 300 stores across Spain, making it the country’s leading beauty retailer of its kind.
We were asked to relaunch their private label, DRN, with a fresh, clean and contemporary look & feel — and, above all, to rebuild it as a unified brand capable of embracing a wide variety of product categories, from baby care to moisturising creams. Our mission was to create a cohesive visual identity that could adapt to every segment while remaining instantly recognisable.
Since then, more than 70 products have been updated under the new DRN brand, consolidating a consistent and appealing range that reflects Druni’s modern vision of beauty.
“Private labels must have their own personality, trying not to over promise nor to copy the company’s best-selling product. Customers will appreciate that you consider them.”