Point of sales - bref global campaign
client: Henkel
year: 2023
Point of sales, Laundry, Bref, global campaign
Disfruta de tu momento
Funny, fresh and natural — that’s the essence the client wanted to convey in this campaign. Previous campaigns had been strictly functional, and we wanted to take it a step further and be a bit more explicit with the message.
“You can be explicit without being rude”

