Packaging - Ortiz

client: Bimbo

year: 2021

Packaging, Creative Direction, FMCG

Over 130 years old and looking better than ever, Bimbo’s Ortiz brand — a leader in the toast category — set out to strengthen its product lineup under a unified brand identity. Previously, the Mini Tostas range was branded under Bimbo. By transitioning it to Ortiz, the client wanted to avoid confusing consumers, so the goal was to retain the existing brand colors, clarify and differentiate product descriptions, and, of course, establish a new and logical architecture.