project: Packaging · Ballerina

clienT: henkel

year: 2016

#Packaging #Range_EXtension #Brand_Protector #Artwork_files

Ballerina has a huge story and it is one of those brands everyone recognizes.

In 2012 it was redesigned, just detailing its positioning, brand architecture and all the other guidelines for a good use of the brand.

We were requested to work on the portfolio to obtain an homogeneous product range as well as working on NPDs respecting all the new developed rules.

We already were requested to work on local adaptations for Belgium, the Netherlends, Italy and Portugal.