project: packaging Donuts · limited editions

clienT: panrico / bimbo

year: 2012-still on going

#packaging #naming #creativity #seasonal #pastry

Donuts is probably the most recognized brand in Pastry category in our country with more than 50 years on our lives.

Customers love Mainstream flavours, but they want to be surprised with new ones. Cobrandings, Strategical launches or Seasonal circumstances brought Donuts to reinvent themselves once and again.

Here you can find some examples of Seasonal or In&Out packagins developed in the last years. The aim has been always to keep the essence of Donuts, keeping its strong branding and seducing on the shelf.