project: BRANDING & PACKAGING - cebralin
clienT: ac marca
year: 2017-2020
#Creative_Direction #BRANDING #PACKAGING #BRAND_PROTECTion
Cebralín is an iconic Stain removal product in Spain that has been widely recognized for decades.
AC Marca requested to upgrade the brand to bring it to the 21st century and to add new specialized references apart from the original reference (Cebralin Stains removal).
We were also requested to build an effective range under the Cebralin brand, creating a recognizable look and feel within Cebralin’s renewed product range.
“Brands must be updated to present times on a periodical basis. Updating does not mean refusing its past but rather improving it. ”