project: Branding Packaging · Baymar Gourmet
clienT: REDISCO ALIMENTACIÓN
year: 2010
#Packaging #Range #Branding #food #architecture
With almost 50 years, Baymar is one of the references in canned seafood and fish.
Baymar decided to launch a premium range with its finest products and we were requested to design its Baymar Gourmet brand. The main handicap was to obtain a very differentiated packaging range from its standard products.
Another challenge was the clustered packaging which had to include 4 or 5 different languages yet at the same time maintain the premium look and feel of the package itself amidst so much text information.
“When working clustered packs, it is important to know which text is relevant or really necessary if you want consumers to read anything on the shelf.”